Games

GTA 4 Was the Xbox 360’s ‘We Mean Business’ Moment Against the PS3

I’d argue that GTA 4’s simultaneous release on Xbox 360 and subsequent exclusive DLC might’ve been where the Xbox brand peaked from a cultural perspective. You had to have an Xbox 360 – if not for the killer lineup of games it already had, then for the exclusive GTA 4 expansions. It was right up there with the release…

GTA 4 Was the Xbox 360’s ‘We Mean Business’ Moment Against the PS3
Image: IGN

Quick summary

I’d argue that GTA 4’s simultaneous release on Xbox 360 and subsequent exclusive DLC might’ve been where the Xbox brand peaked from a cultural perspective. You had to have an Xbox 360 – if not for the killer lineup of games it already had, then for the exclusive GTA 4 expansions. It was right up there with the release…

What we know so far

Automatic note by LuaCat Games, built from what we know about the coverage (who reported it, how many sites, the story’s history) — not a translation or copy of the source.

So far, only IGN is talking about this — if confirmation shows up, it’ll be added here.

Bottom line: Better wait for someone else to confirm before taking it as a given.

Section
Games
Published
09/10/2026 11:31
Updated
09/10/2026 12:18
Sources
1
Relevance
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