Games

"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"

The City of Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign. This would bring advertisements for Grand Theft Auto 6 to the seaside city in exchange for millions of dollars. Read more

"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly"
Image: Eurogamer

Quick summary

The City of Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign. This would bring advertisements for Grand Theft Auto 6 to the seaside city in exchange for millions of dollars. Read more

Context and editorial analysis

Content produced by the LuaCat Games team — not a translation or copy of the source.

This landed on the LuaCat Games radar because we closely follow the world of Games, Xbox, PlayStation. So far, this is the only source reporting it — worth watching whether other outlets confirm it in the next few hours.

Our take: As with any fresh news, it's worth a grain of salt until more outlets confirm the details — especially dates and numbers. In our view, the key thing for anyone following gaming is understanding how this fits with what has already been announced on the same subject — we recommend reading the related coverage below for the full picture.

Section
Games
Published
09/11/2026 05:56
Updated
09/11/2026 06:18
Sources
1
Relevance
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